7:30 AM
EXHIBIT HALL

Registration Opens – Continental Breakfast with Exhibitors – Please join us for breakfast and a first look at our exhibit area.

Sponsored by Transaction Network Services

8:30 AM
ASTOR BALLROOM

Welcome to the 5th Annual FPL Americas Electronic Trading Conference

• Jim Northey, Co-Founder, La Salle Technology Group and Co-Chair, FPL Americas Regional Committee

8:40 AM
ASTOR BALLROOM

Trends in Institutional Trading: Current Market Structure and Successful Management
Participate in this panel discussion to understand why it has become increasingly important to successfully manage complex trading strategies in our expanding market and how issues like fragmentation, liquidity, direct market access and smart order routing come into play. Discover which tools should be on your trading desk and how these tools will allow you to successfully maneuver the markets themselves. These speakers on the institutional trading side will address diverse topics covering short sales, CSA, dark pools, IOI's, displayed and non-displayed liquidity, sponsored access, pre-trade checks, and performance versus risk control.

• Scott Stickler, Chief Operations Officer, Saxon Strategic Funds
  
• Bill Baxter, Senior Vice President, Electronic Trading and Trading Technology, FMR
  
• John Goeller, Director, Portfolio and Automated Trading, Merrill Lynch and Co-Chair, FPL Americas Regional Committee
  
• Robert Moitoso, Head of FIX Division, NYFIX

9:30 AM
ASTOR BALLROOM

Conversations on Europe: Global Execution Centers, Exchanges, ATSs
What does a participant in the European markets need to know? How is the market structure of EMEA changing? With established market players vying for power with new emerging markets, the landscape is more competitive than ever. The blurring distinction between Exchanges and ATSs, market fragmentation and consolidation, and the effects of MiFID are all affecting the access to alternative liquidity centers. Learn about the current state of the European markets and their participants and the current market structure from these major players in Europe . Understand the unique proposition of price discovery, clearance and settlement and cross-asset class trading in this space.

• Daniella Baker, FPL Marketing and Communications Manager, Jordan & Jordan
• Peter Randall, Chief Executive Officer, Chi-X Europe
  
• Eli Lederman, Chief Executive Officer, Turquoise
  
• John Wilson , Chief Executive, Baikal

10:20 AM
EXHIBIT HALL

Morning Break with Exhibitors

Sponsored by NYFIX
...............................................................................................................................................................

Risky Business
The successful management of risk is key to defining a proper business strategy, especially at a time when avoiding unnecessary setbacks is so essential. The increasing complexity and importance of risk management has resulted in the formation of a FPL Working Group to raise awareness regarding the implications of electronic trading on risk management and potentially develop best practices for industry consideration. Some of the risks are order validation and controls, capacity, securities, rogue trader and compliance risk. These industry leaders will drill down on risks related to sponsored access and erroneous trades from a broker/dealer, exchange and regulator perspective.

• Greg Tusar, Head of U.S. Electronic Trading, Goldman Sachs
  
• Christopher R. Concannon, Executive Vice President, Transaction Services, Nasdaq
• David Shillman, Associate Director, Division of Trading and Markets, U.S. Securities and Exchange Commission

11:50AM
EMPIRE COMPLEX

SOHO COMPLEX

BUSINESS TRACK

Driving Solutions for the Derivatives and Commodities Markets
Discussions about credit default and interest rate swaps have received much attention given the state of the m ar ket. How ar e these products affecting the commodities and derivatives trading space, and changing the way m ar ket players approach listed and OTC products, cash products and futures? Join us for a discussion on the current trends in the commodities and derivatives trading spaces, driven by the more global trends of the m ar ketplace. This discussion will examine listed and OTC commodities and derivatives, trade cle ar ing and settlement, credit default and interest rate swaps, counterp ar ty risk, and innovations in client connectivity.

• Joseph Sack, Managing Director, Asset Management Group, SIFMA
• Russell S. Abramson, Executive Director, Head of Client Solutions & Electronic Trading Strategy for the Americas, Futures and Options , JP Morgan
• Tim Doar, Managing Director, Risk Management, CME Clearing

TECHNOLOGY TRACK

The Need for Speed: Latency and FAST
One thing that will never change about our industry is the need for speed, which is why many people find themselves asking why FIX seems so slow. It doesn't have to be; full utilization of the FIX products and services, including FIX FAST, and optimization of your existing FIX platform will deliver ultra low latency and high throughput. Participate in a discussion focused on the technology of electronic trading from order routing and processing through distribution of market data. Understand the usage of FAST on the transactional and order side, as well as latency issues such as millisecond timestamps and multiple FIX sessions.

• Matt Simpson, Associate Director, Enterprise Architecture, CME Group and Co-Chair, FPL Global Technical Committee
  
• John Prewett, Vice President, Software Development, Lava Trading
• Guy Tagliavia, Director, Websphere Front Office and Low Latency Messaging, IBM Software Group

12:40 PM
ASTOR BALLROOM

Brave New World: Where Wall Street Meets Main Street
Through roller coaster rides, nosedives and gridlock, we are entering a new era in finance where increased regulation, mergers and acquisitions, and international partnerships will present a new set of challenges. Our financial markets anxiously await the time when we can again recognize the financial landscape, establish the rules, identify the players and resume play. New strategies, new alliances, a new administration and new regulatory pressures call for a reassessment of our game plan for the industry. Join our luncheon speaker as he draws from his unique and extensive experiences to share his perspective on the near and long term financial condition of Wall Street and what the new era might bring.

Donald H. Layton, Chairman and Chief Executive Officer, E*Trade Financial

Sponsorship Available – To sponsor contact Kathy McGovern at 212-652-4464 or FPLElectronicTrading@jandj.com

2:10 PM
EMPIRE COMPLEX

SOHO COMPLEX

No Country for Single Asset Class Men
The good ‘ole days of trading exclusively on one asset class are becoming antiquated and trading is becoming increasingly active across asset classes. To compete in the marketplace tomorrow it is important to understand exactly what multi-asset class trading entails today. What is it and what are the options that cutting edge firms are currently taking advantage of? Participate in this discussion that addresses when and why to trade across alternate asset classes, including foreign exchange, equity, currency, hard commodities, derivative options, and internationally listed issues. These experts will address cross asset trading and how to manage the associated risks.

• Dan Doscas, Co-Chair, FPL Global Fixed Income Committee
• Thomas Chippas, Head of Autobahn Equity - Americas, Deutsche Bank
• Keith Jamaitis, Senior Vice President, Trading Division, Sungard

When Driving Innovation, Use Your Investment Roadmap
Now more than ever, standards are needed to ensure that a firm makes good investments in their technology. Historically, industry confusion around which messaging standard to use in which area has led to large sums of money being wasted. Recently the world's leading financial market standards organizations collaborated to create an Investment Roadmap in order to produce consistent direction for usage of standard messaging protocols. Join us for a discussion of what standards are used when and where. Understand how proper use of these standards will allow firms to spend their money more wisely going forward.

• Jim Northey, Co-Founder, La Salle Technology and Co-Chair, FPL Americas Regional Committee
• Malene McMahon, Business Manager, Standards Department, SWIFT
• Steve Goswell, Director, Barlcays Global Investors and Former Chair, ISITC
• Karel Engelen, Director and Global Head of Technology Solutions, ISDA

3:00 PM
EMPIRE COMPLEX

SOHO COMPLEX

When I Was Your Age I Traded on a Terminal
Along with business development and information technology, market data has always been an integral component of all successful trading strategies. What happens, then, when the definition and management of market data changes? Learn about how the roles of market data managers are being redefined and how the functions of market data have changed in application, use, and organizational functionality. Understand the challenges of the supply side to offer easy-to-use information, as well as the challenges and opportunities presented by times series, market data models, end of day pricing, real time data, delayed data and analytics.

• Bill Adiletta, President, TekFinancial Solutions
• Mark Schaedel, Vice President, Data Products, NYSE Euronext
  
• Ken Brady, Executive Director, Enterprise Data Group, Morgan Stanley
• Andrew Hausman, Executive Vice President, Global Head of Fixed Income, Sales and Trading, Thomson Reuters

At The Speed of Light Algorithms: Implementation, Integration and Deployment
The distribution chain of algorithmic trading products depends on quick delivery. As the speed with which an algorithm are modeled, developed and tested continues to quicken and their scope expands from equities to other asset classes (including multi-asset class orders), it becomes necessary to deploy these strategies while the market conditions remain relevant. Join this panel of technical experts as they discuss the challenges of managing the growing base of algorithms and their integration with vendor systems, the importance of a shortened development-to-deployment lifecycle, and the advantages of FIX ATDL for rapid deployment.

• Bill Hebert, Director or Strategic Business Development, Charles River Development
  
• Richard Labs, CFA, CPA and Managing Member, CL&B Capital Management, LLC
• Michael Timpone, Vice President, Goldman Sachs Electronic Trading

3:50 PM
EXHIBIT HALL

Afternoon Break with Exhibitors
Sponsored by CME Group .................................................................................................................

4:30 PM
EMPIRE COMPLEX

SOHO COMPLEX

Exploring Options: Structural Change Fueling Market Growth
Fundamental changes and unceasing growth are the hallmark of the options markets today. We will explore the impact of structural changes including the expanded penny pilot, the introduction of Reg NMS type price protection to the listed market, and the multiple market models now being offered by different exchanges as a result of consolidation. In the midst of all these changes, algorithmic trading and automation continue to fuel transaction and market data growth. Attend this session to understand the impact of current and future changes on options trading. 

• Manisha Kimmel, Executive Director, Financial Information Forum (FIF)
• Philip M. Slocum, Executive Vice President of Trading Operations, Chicago Board Options Exchange
  
• Kevin Murphy, Managing Director, Head of U.S. Broker Dealer Sales, Citigroup Global Markets

Speaking in Multiple Asset Tongues: Designing and Implementing the Tower of Babel
Once a firm decides to trade across multiple asset classes, how does it design the technology to make it possible? Many firms have one platform designed specifically for one instrument, but these platforms can be leveraged to trade across asset classes. Understand the challenges inherent in designing efficient trading solutions that allow trades across foreign exchange, equity, currency, hard commodities, derivative options, and internationally listed issues. Hear about the risks associated with trading across alternate classes on the technology side. Learn about what the technology landscape in multi-asset class trading looks like today and how these industry experts think it will look tomorrow.

• Alan Dean, Global Head of Cross Asset FIX Connectivity HSBC BANK - Global Banking and Markets
  
• Greg Wood, Vice President, Advanced Execution Services, Credit Suisse

5:30 PM – 7:30 PM
BROADWAY LOUNGE

Cocktail Reception Overlooking Times Square

Sponsored by Greenline Financial Technologies

7:30 AM
EXHIBIT HALL

Continental Breakfast with Exhibitors - Visit our Exhibit Hall

Sponsored by TekFinancial Solutions

8:30 AM
ASTOR BALLROOM

Gathering the Wealth: Hedge Funds, Prime Brokerages and Private Wealth
The significant and ongoing growth of alternative investments and diversity in execution venues make it increasingly difficult to gather client trade information that is so widely spread among those who service these markets. Banks and broker dealer are adding services to support the ultra high net worth (UHNW) client segment ‘s interest in private equity and boutique investment funds. Prime brokers struggle to meet the challenges posed by the complex investment strategies of their hedge fund clients and sophisticated institutional money managers. By necessity, those offering trade execution, processing and asset management services have become highly dependent on external relationships with execution brokers, investment managers, private equity firms and custodians to capture the information that is critical to servicing their clients. This panel will help you understand the similar needs of the seemingly different prime brokerage and wealth management sectors. Explore the opportunities to leverage electronic communication links to capture trade executions, aggregate and reconcile trade data and account balances, and provide accurate and timely reporting.

• Ray Holland, Vice Chairman, Triad Securities
  
• Susan R. McDermott, Vice President, Alliances, Rockit Solutions LLC, A Rockefeller Company
• Glen Dailey, Head of Prime Brokerage, Jeffries & Co.

Global Perspectives: Asia and Emerging Markets
Join the FPL Co-Chair of the Asia Pacific Regional Committee as he discusses emerging marketplaces and the trends in electronic trading in these areas. Discuss electronic trading in Asia while addressing essential updates on market structure, liquidity alternatives, multiple asset classes, dark pools, direct market access exchange consolidation, and current initiatives. Receive an update on the growth of electronic trading in Brazil, Russia, and India.

• George Molina, Director of Asian Trading, Franklin Templeton Investments and Co-Chair, FPL Asia Pacific Regional Committee

..
2008 Electronic Trading Survey and Study: Trends in Usage
Who uses FIX? What is the approximate percentage of growth your firm with experience with regards to FIX usage over the next year? What are some of the main risk factors your firm is currently focused on? The answers to these questions and others provide insight into how FIX is being implemented and how the protocol will be utilized going forward. This survey will reveal the FIX community's usage statistic for the protocol across geographic distribution, lifecycle and by transaction volume.eographic distribution, lifecycle, and by transaction and volume.

• Courtney Doyle, FPL Operations Director, Jordan & Jordan

Electronic Trading Landscape: Global Trends
Join the Co-Chair of the FPL Global Steering Committee as he details the scope of electronic trading on a global scale, focusing on the trends occurring in Europe and how the industry in other parts of the world is affecting this space. Join us as we round out the discussion of the global FIX community and address the protocol industry's concerns, challenges and opportunities.

• Richard Balarkas, President and Chief Executive Officer, Instinet Europe and Co-Chair, FPL Global Steering Committee

10:40 AM
EXHIBIT HALL

Morning Break with Exhibitors
Sponsored by IBM .......................................................................................................................................

11:20 AM
EMPIRE COMPLEX

SOHO COMPLEX

Middle Office Efficiency: A Front Burner Focus
In today's marketplace, cost efficiency is receiving more focus than ever before.  This includes the middle office which is relied upon for operational stability and streamlined efficiency for capturing trades at the transaction layer and allowing for straight-through processing.  With a lack of message standardization, the middle office is confronted by a myriad of risks that they must deal with on a daily basis.  Marianne Brown will focus on the challenges of the middle office, and explain how exceptions, automation, transaction layers, capacity concerns present opportunities and challenges to the goal of straight through processing and the steps to take to overcome those issues.  Account databases, net operability, allocations and confirmations, as well as the apparent disconnect between the benefits of the marketplace versus the benefits of the individual trader.

• Marianne Brown, President and Chief Executive Officer, Omgeo

FIX 5.0: What's New
Now more than ever a protocol like FIX should be leveraged to ensure stand ar dization and cost assurance across the industry. That said, the evolution of the protocol and its toolset has become a focal point of interest for the FIX community and several interesting things have come through the Global Technical Committee in the last 12 months. P ar ticipate in a discussion of FIX 5.0 SP2, initiatives in Foreign Exchange and Securities Lending, MMI, and other initiatives mapping the needs of the industry to a set of FIX stand ar ds solutions. Join us for a look back at the changes made in the last 12 months, new announcements for the protocol, and a look ahead to discover how these updates will be put to use.

• Kevin Houstoun, Consultant, HSBC Bank and Co-Chair, FPL Global Technical Committee
• Lisa Taikitsadaporn, Executive Vice President and Chief Operations Officer, Brook Path Partners

12:10 PM
ASTOR BALLROOM

Luncheon Presentation: FIX Entrepreneurs - From Engine to Corporation, Three Stories
Since its inception in 1992, the FIX Protocol has become widely popular among the electronic trading industry. Virtually every major stock exchange and investment bank uses FIX for electronic trading, along with the world's largest mutual funds and money manager and thousands of smaller investment firms. Participate in a discussion with three of the protocol's leading entrepreneurs who can say that “they knew FIX when.” These industry leaders will share their stories of how they capitalized on their knowledge and expertise to turn their FIX engines into corporations through opportunity recognition, corporate growth, and acquisition.

• John Cameron, Chief Technology Officer, Orc Software
  
• Sam Johnson, Executive Vice President, NYSE Euronext and Co-Chief Executive Officer, NYSE Euronext Advanced Trading Solutions
  
• George Kledaras, Chairman and Co-Founder, FIX Flyer and Chief Executive Officer, CecilRep.com

Sponsorship Available - To sponsor contact Kathy McGovern at 212-652-4464 or FPLElectronicTrading@jandj.com

1:30 PM
EMPIRE COMPLEX

SOHO COMPLEX

The Fixed Income Market: Electronic or Manual?
The subprime crisis of the last year has drastically affected  trading in Fixed Income Securities. Some markets remain frozen due to lack of liquidity, while others offer greater opportunity for automation.  As traders are concerned with counterparty confidence and access to information, where either is lacking, instruments will be traded manually, even as conditions improve.  Other instruments may move more easily in the electronic space as technology handles the liquid securities and allows traders to focus on the difficult trades.  Join these experts as they answer the important question—Electronic, Manual, or Both?—with regards to all Fixed Income instruments.  U.S. Treasuries, Agencies, mortgages,  high yield , private labels, cash, repos, government bonds, investment grade, futures, options, and dollar and Euro swaps will all be addressed.

• William Santangelo, Executive Vice President, Trading Administration, Countrywide Securities
• Bruce Manson, Global Head of Business Fixed Income Trading Cash Products, Bloomberg
• Ric Elvir, U.S. Head of E-Business Fixed Income, UBS Investment Bank

Not In My House: Technology Outsourcing
What part of trading can you outsource and what makes sense to keep in house? Participate in the discussion on how firms are currently outsourcing their technology and understand the impact of outsourced data feed processing, algo engines, strategic routing or hosting, and trade entry capability. Expand your knowledge base on issues including distribution software, the scarcity of data center space, recovery sites, procurement, and secure trading extranets. Discuss the challenges of electronic trading infrastructure such as lower latency market data, capacity measurements, diversity of carriers, load balancing, failover management, and outage reconciliation.

• Alan Schwartz, President, North America, Transaction Network Services (TNS)
  
• Philippe Thomas, Managing Director, ULLINK
• John Knuff, Director of Business Development, Equinix

2:20 PM
ASTOR BALLROOM

Afternoon Break with Exhibitors
Sponsored by IBM .......................................................................................................................................

3:00 PM
ASTOR BALLROOM

Closing Session: Conference Summary and 2009 Strategies
Participate in an informal discussion of the lessons le ar ned from the last two days and discuss actions that will assist in realizing the business initiatives addressed and the technology solutions that need to be implemented to achieve them. Broaden your understanding of the FIX community's vision for the upcoming year .

• Scott Atwell, Manager of FIX Trading and Connectivity, American Century Investments and Co-Chair, FPL Global Steering Committee

4:00 PM

Adjourn